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Posted on April 27, 2015 by MyNetWire
Categories: Website Design
In today's tech-savvy, Internet-dependent age, web design is one of the more critical components of any business. Nearly all businesses have some kind of website, blog, social network account, etc., which reflects the larger trend of consumers relying on the Internet (including mobile apps) to purchase products and find information. Search engines in particular are important tools used by much of the world today. Search engines such as Google and Bing process an incredible 100 billion inquiries every month. That is more than one trillion a year! Search engines are known to drive more traffic to content websites than any other website or service on the Internet.
 
Indianapolis Website Design
 
Google has recently updated their guidelines for web designers on how to increase their position in the search results page. The updates focus on making web pages more accessible to mobile users. Professional web design companies are paying close attention to this, as are Internet ad agencies. Web designing over the years has gained even more importance as businesses look for new ways to increase their Internet presence and to appeal to the modern consumer.
 
Digital media has undergone many changes over the years. The Internet 20 years ago only had 45 million users around the world, comprising of only 0.8% of the world population. Today, there are more than 2.9 billion users that comprise over 40% of the world population! The global search engine industry in itself -- just one (albeit very important) component of the Internet -- is worth an astounding $16 billion. As a result, professional web design companies are hard at work developing advanced, innovative web content for their clients. Their clientele is much larger than it once was. Web pages and mobile apps are no longer for the large corporations. Now, all kinds of businesses, from local hardware stores to mom-and-pop restaurants, are taking full advantage of them. Web design will only increase in importance, so businesses that want to stay with the times and reach their consumers would be wise to consider their services.
Posted on April 22, 2015 by MyNetWire
Categories: SEO
Small businesses, small ad agencies, and Internet marketing services can learn something from Google's newest project, one that the search engine behemoth admits is a bit bonkers. The initiative, called "Project Loon," is aptly named for two reasons: First, yes, Google describes the scheme as crazy; and, second, the company will literally use balloons to do it. Google is attempting to bring its Web services to even more customers, and it is targeting customers in especially remote locations.
 
As part of the project, Google is flying balloons over secluded parts of Australia, Latin America, and New Zealand, testing out the balloons as a means of bringing Internet access to areas that previously did not have any. Each balloon can last up to 100 days. Google executives are able to steer and track the balloons, and Google is currently launching dozens of the balloons every day, according to Project Lead Mike Cassidy. Why is the project relevant to small and large corporations alike?
 
You Should Always Be Asking, "How Can I Reach More Customers?"
 
Google is demonstrating a very important principle: You can never have enough customers. Never settle for retaining the customers you already have. Retention is important, but it is not enough on its own. At every single step of the search engine optimization marketing and website design and maintenance process, businesses should always be asking, "How can I get more customers?" Recently, Google has made at least one way that companies can do that very clear. Google introduced an algorithm update favoring mobile compatibility as of April 21. Making any changes that will optimize webpages for mobile will help search rankings, and ultimately help businesses win over more customers.
 
There Is A Reason Content Is King
 
Another important aspect of reaching new customers and improving search engine optimization marketing is content. Content can always be adjusted and tweaked to meet the latest standards. For example, it is easier to read content with bullet points on a mobile device. Structure content according to any algorithm changes, but make sure you have content. Why? Companies with blog content have 434% more indexed pages, nearly all (81%) of businesses recognize blogs as an important asset, and inbound leads, including those deriving from content marketing, cost 61% less than outbound leads.
 
Indiana Search Engine Optimization
 
Google is demonstrating a very important fact: You always need to be on the hunt for new customers. To make search engine optimization marketing as effective as possible, alter pages and content to Google's latest standards and algorithm tweaks. 
 
Posted on April 21, 2015 by MyNetWire
Categories: SEO
You may be wondering what SEO is and what purpose it serves?  To understand SEO, it might help to cover the basics first. SEO stands for Search Engine Optimization and it is used to optimize a website so that it can be noticed by major search engines like Google, Yahoo, Bing, and many more. 
 
The Basics of Search Engine Optimization
 
Search engines have basic criteria they use to determine the importance of one site over another. 
Major factors that are used in determining your website’s ranking include related keywords, relevant content, continuous updating and quality of the content. The more that a site meets this basic criteria for a given topic or keyword, then the higher it will rank in the search engines.
 
The Importance of SEO
 
Ranking on the front page of Google or any search engine can be critical to the success of any business. 
Whether you’re building a website yourself or hiring a web design firm, it will be mediocre without SEO and hopeless in delivering the results you expect. 
 
Search engine optimization provides a way to generate traffic and it’s free to do!  SEO is of key importance when it comes to ranking on a search engine and allows your site to be easily found.
 
The  #1 Place To Put Keywords
 
The title tag is the most important place to put a keyword.  You will get a list of results when you search for something on any search engine.  That list will have blue headlines and black text underneath. The blue headline is the title tag.  This is the main way that search engines read your content.  If you’re trying to get on the front page of Google for a given key phrase, make sure it is included here.
 
The Value of SEO
 
The majority of people don’t understand SEO or how to do it properly. With the competitive world we live in, you can’t afford not to know these basics. Use this new found knowledge and make search engines your friend.
 
If you need Indianapolis Search Engine Optimization help or SEO help for any other place, contact us and tell us about your project. 
 
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