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Posted on January 5, 2015 by MyNetWire
Categories: SEO
Digital marketing is an ever-changing, vastly-complex, and rapidly-growing industry. As the world becomes more and more connected on the Internet, digital media marketing has its hands full. Of all the recent innovations in digital promotions marketing from the past decade, perhaps none have been as explosive or useful as search engine optimization.
 
Search Engine Optimization Indianapolis
 
Search engine optimization, or SEO, is a strategy designed to increase attention from search engines such as Google and Bing in their results page. By creating online content that contains certain phrases and keywords, SEO can attract the algorithms and programs top search engines use when collecting results. By increasing a website's notoriety, SEO can get web pages to the top of the search engine results page.
 
Why is this important? It's simple: nearly 93% of all Internet experiences begin with a visit to a search engine. Given that 100 billion searches are made every month, appearing first on a search engine results page can dramatically increase the marketing and business potential of a business. Furthermore, nearly three-quarters of all search engine users ignore or reject paid advertisements, making them practically obsolete. Digital marketing is taking notice of this trend and as a result is using SEO campaigns and other inbound leads much more than paid advertisements. Digital advertising agencies know that in order to reach the greatest number of people, they have to provide digital marketing content that is smart, relevant, and most of all noticeable by search engine programs. It is for this precise reason why search engine optimization content has been growing rapidly for the past ten or so years.
Posted on December 23, 2014 by MyNetWire
Categories: SEO
Digital marketing strategies have become the premier way for a brand to market itself. Now more than ever, consumers take to the web to find out about the latest products and services, and a well-developed online presence can help establish loyalty between consumers and brands unlike anything seen before.
 
However, it's just as easy to get digital marketing wrong as it is to get it right -- and in the constantly-shifting and evolving landscape of the Internet, you might be seriously crippling your digital media marketing campaign without even knowing it.
 
Digital Marketing Indianapolis
 
Could you be guilty of making a digital marketing no-no? Here are three of the easiest mistakes you might be making with your brand's digital marketing strategy -- and why you can't afford to be making them in 2015:
 
Not creating online video content
 
There used to be a time when you could get by with exclusively written content in your SEO and digital marketing campaigns, but those days are long gone. Consumers spend more of their online time watching videos than ever before. One study has shown that a mere minute of online video content is worth an astonishing 1.8 million written words! That statistic alone should portray the importance of video to any digital marketing venture.
 
Generating spammy, keyword-stuffed content
 
By 2015, you should know that the best content for SEO success is well-written, dynamic and engaging. It should provide a high level of value to the end user by informing, educating or entertaining them. Google's search engine algorithms weed out content that contains too many keywords or is overly spammy -- so keyword stuffing might actually be working against you if you're still doing it.
 
Neglecting the power of mobile marketing
 
2014 was the year that saw mobile web use surpass desktop Internet browsing for the first time in history. So if your digital marketing campaign is still focusing on and catering to the desktop user, it's time to think about making the switch to a mobile-focused campaign. Things like responsive website design, which allows your website to adapt to the display of the device on which it's being viewed, are no longer an option. By embracing mobile web marketing, you will be setting yourself and your brand up for success.
Posted on December 4, 2014 by MyNetWire
Categories: SEO
By 2015, Search Engine Journal estimates that there will be over 500 trillion separate webpages. Understandably, that leaves many small businesses with questions about how they are going to possibly stand out and reach new customers, especially when large corporations often have more money and resources to put into online advertising. The answer is search engine optimization (SEO). Here are just a few things a SEO company for small businesses will do.
 
Indianapolis SEO
 
An SEO Company Will Carefully Navigate Local Cues
 
Although search engines are the key to getting people on your website -- and an overwhelming majority of internet experiences (93%) start on Google and other major search engines -- it can be difficult for startups and small companies to make waves on search engine result pages. What's more, recent algorithm updates -- and particularly Google Pigeon -- made it even more difficult. The best small web design companies and promotions marketing professionals know how to strike a balance between quality, well-written content and infusing it with local signals, when possible, subtle, and natural. Small ad agencies can also help companies carefully craft and optimize Google My Business pages for the very best results, and as many search results and search pages as possible.
 
Internet Ad Agencies Can Give Your Website A Much-Needed Makeover
 
A website requires a sleek, professional design, optimized content, headings, and links, and an ease of navigation, whether consumers or clients are on a PC, laptop, or mobile device. "With nearly 40% of organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google," Business 2 Community explains. For the best mobile site,
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